{"id":3666,"date":"2005-10-28T18:00:00","date_gmt":"2005-10-28T18:00:00","guid":{"rendered":"https:\/\/steepedinthelore.bitingreviews.com\/steeped\/the-search\/"},"modified":"2023-11-30T20:52:49","modified_gmt":"2023-11-30T20:52:49","slug":"the-search","status":"publish","type":"post","link":"https:\/\/steepedinthelore.bitingreviews.com\/steeped\/the-search\/","title":{"rendered":"The Search"},"content":{"rendered":"<p>This week I finished John Battelle&#8217;s <a href=\"http:\/\/www.amazon.com\/exec\/obidos\/redirect?link_code=ur2&amp;camp=1789&amp;tag=johnbattelles-20&amp;creative=9325&amp;path=tg\/detail\/-\/1591840880\/qid=1116004151\/sr=8-1\/ref=sr_8_xs_ap_i1_xgl14?v=glance%26s=books%26n=507846\">The Search<\/a>, and it was everything I expected. He includes a nice background of the search industry, the particulars of Google&#8217;s rise to the top, and thought provoking speculation about how search will continue to change our lives.<\/p>\n<p>You know what I felt after reading this book? Vindicated. Sometime in 2000, I interviewed with a vice president at a major ad agency for an Intranet job. She asked me what my favorite site was and I told her it was Google &#8212; she quickly proceeded to savage my choice. <i>Google had a horrible, simple look! It was just search engine! What was I thinking! How could I possibly know anything about the Web!<\/i> According to her, MTV&#8217;s flashy, mystery meat navigation would soon take over. Totally vindicated.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week I finished John Battelle&#8217;s The Search, and it was everything I expected. He includes a nice background of the search industry, the particulars of Google&#8217;s rise to the top, and thought provoking speculation about how search will continue to change our lives. You know what I felt after reading this book? Vindicated. Sometime<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65],"tags":[],"class_list":["post-3666","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/steepedinthelore.bitingreviews.com\/steeped\/wp-json\/wp\/v2\/posts\/3666","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/steepedinthelore.bitingreviews.com\/steeped\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/steepedinthelore.bitingreviews.com\/steeped\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/steepedinthelore.bitingreviews.com\/steeped\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/steepedinthelore.bitingreviews.com\/steeped\/wp-json\/wp\/v2\/comments?post=3666"}],"version-history":[{"count":1,"href":"https:\/\/steepedinthelore.bitingreviews.com\/steeped\/wp-json\/wp\/v2\/posts\/3666\/revisions"}],"predecessor-version":[{"id":5387,"href":"https:\/\/steepedinthelore.bitingreviews.com\/steeped\/wp-json\/wp\/v2\/posts\/3666\/revisions\/5387"}],"wp:attachment":[{"href":"https:\/\/steepedinthelore.bitingreviews.com\/steeped\/wp-json\/wp\/v2\/media?parent=3666"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/steepedinthelore.bitingreviews.com\/steeped\/wp-json\/wp\/v2\/categories?post=3666"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/steepedinthelore.bitingreviews.com\/steeped\/wp-json\/wp\/v2\/tags?post=3666"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}