I’m in favor of generating language — it’s almost as much fun as pronouncing words backwards. I certainly prefer it to Pig Latin. However, when presenters make a conscious decision to introduce wordplay as real terms, then it makes for a long, deadly and dull conference. Or rather, it longed, deadlied and dullished the conference.

Please, please engage a copy editor before attempting to use made up terms like planful and onboarding in front of people who find words like plan and start-up to be perfectly serviceable.

Thankishly yours,

T